Friday, June 18, 2021

Samsung, Vivo See Strong Growth; Apple Smartphone Shipments Dip in Q1 2021: Strategy Analytics

Samsung and Vivo were the fastest-growing smartphone vendors in Q1 2021

new Strategy Analytics report says

LONDON - April 30, 2019 - Samsung, Vivo were the fastest-growing smartphone vendors in Q1 2021, according to a new Strategy Analytics (www.strategyanalytics.com) report. The report, ‘Global Smartphone Shipments Forecast: 2021,’ examines smartphone vendors’ growth prospects in all major geographies and forecasts how they are expected to fare in the next three years.
“In the last two years, we have seen a dramatic increase in smartphone shipments across all geographies, even in markets such as Brazil, India and China that have in the past been seen as saturated,” said Senior Analyst Neil Mawston. “But, it’s not a case of just all smartphones. The high-end of the market, the premium tier, is becoming more competitive, with fewer customers opting for the top-tier smartphones. The average user, meanwhile, is adopting smartphones with fewer features and functionality, and fewer carriers are selling smartphones at all price points.”

Overall, the worldwide smartphone market saw a 1.2% decline in 2019 year-on-year to reach 4.4 billion units, an 8.4% increase from 2018. The Asia Pacific region was the only region to record growth, growing by 13.7% in 2019 to reach 1.2 billion units, while Africa and Latin America each grew by an average of 10% in 2019, to reach a combined 300 million units.

“The fastest growing regions in 2020 will be Africa and Latin America, and as the markets mature, the region will look to Asia for the next generation of growth,” said Analyst Analyst Simeon Simeon. “In 2021, Japan and Europe will remain the fastest-growing regions, followed by China. South Korea and the United States will see their markets shrink, as China becomes a major destination for smartphones.”


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